Apr 24, 2024
In this episode, I’m taking you behind the scenes of a gripping courtroom drama, unraveling the intricate process of using virtual focus groups for a trial's success. Let’s explore the case of an 18-wheeler collision through the eyes of Fidel Rodriguez, Jr., a seasoned trial lawyer, and discover how he harnessed the...
Apr 10, 2024
Ever wondered how trial lawyers can peer into the minds of a jury before setting foot in the courtroom? Rian Butler, a battle-tested attorney from Austin joins today’s discussion to unveil the secret weapon of litigation: focus groups.
Rian illustrates how a focus group's fresh eyes can reveal critical aspects that...
Mar 20, 2024
In today's episode, I’m diving deep into the realm of virtual focus groups and the unique benefits they bring to trial strategy, particularly the kind of face-to-face interaction you just can't replicate in person. Virtual focus groups have unexpected advantages from capturing nuanced participant reactions to...
Mar 6, 2024
Imagine stepping into a courtroom where the complexities of medical malpractice and product liability unfold like a storybook, where jurors are captivated not by words alone, but by the artistry of visual persuasion.
That's the scene Annie Gough helps create. In today’s episode, Annie’s expertise as a certified...
Feb 21, 2024
Imagine walking into the courtroom armed with insider knowledge that guarantees a powerful impact on the jury – that's the kind of edge you can bring to the table with virtual focus groups.
Just one hour can dramatically reshape your trial preparation. This episode is a deep dive into using virtual focus groups to...