Jan 25, 2023
As trial lawyers, it's important to remind ourselves about our goals for preparation for any case event. Even when that person has been deposed before or they've been to a hearing before, it's still best that we provide them with a roadmap.
First, make sure to teach them about what the whole event is and how it fits...
Jan 18, 2023
We spend a lot of time working up our cases. We spend a lot of hours on discovery and go into deposition testimony to form that strategy, that we can test with focus groups. But if we get unreliable feedback, then it’s just a waste of our energy, time, and resources.
In this episode, we're going to talk about the...
Jan 11, 2023
It's a new year and it's time to look at new opportunities and new ideas for you to plug in and use. Today, let’s start with the best time to run focus groups. Sure, you can run a focus group at any time. But if you want to get the most out of it, there are actually six spots to run a focus group in your case.
These...